{"id":21235,"date":"2019-06-21T09:43:37","date_gmt":"2019-06-21T08:43:37","guid":{"rendered":"http:\/\/newsforher.com\/?p=21235"},"modified":"2019-06-21T09:43:38","modified_gmt":"2019-06-21T08:43:38","slug":"google-desperately-wants-to-win-over-geeks-hearts","status":"publish","type":"post","link":"https:\/\/newsforher.com\/?p=21235","title":{"rendered":"Google desperately wants to win over geeks&#039; hearts"},"content":{"rendered":"\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- m -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"5751019935\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p> [ad_1]\n<\/p>\n<div id=\"id_text\" itemprop=\"articleBody\">\n<p><a data-mashable-topic=\"google\" href=\"https:\/\/me.mashable.com\/google\" target=\"_blank\" rel=\"noopener\">Google&#8217;s<\/a> acting really strange these days.<\/p>\n<p>First, the company basically says &#8220;fuck it,&#8221; then both <a href=\"https:\/\/me.mashable.com\/tech\/5532\/google-confirms-pixel-4-will-have-a-huge-camera-bump\" target=\"_blank\" rel=\"noopener\">confirms the Pixel 4<\/a> and its huge square-shaped camera bump. And now they company has publicly <a href=\"https:\/\/www.businessinsider.com\/google-will-stop-making-its-own-tablets-2019-6\" target=\"_blank\" rel=\"noopener noreferrer\">admitted to Business Insider<\/a> that they&#8217;ve canceled two unreleased tablets and will instead focus on making <a data-mashable-story-id=\"5d0c0f752463a32ddd000009\" href=\"https:\/\/mashable.com\/2017\/10\/26\/google-pixelbook-review\/\" target=\"_blank\" rel=\"noopener\">Pixelbook<\/a> laptops.<\/p>\n<p>These two PR moves are unusual for a tech company. Usually, outfits like Google never acknowledge upcoming products. Why would they? It would take all the excitement out of their own launch event.<\/p>\n<p>Moreover, tech companies don&#8217;t ever talk about canceled products because they&#8217;ll never see the light of day. No point in getting people all worked up over products that technically don&#8217;t exist.<\/p>\n<p>That&#8217;s why it&#8217;s so out of character for Google to suddenly be so open. What&#8217;s the goal here?<\/p>\n<p>Maybe these two instances are unrelated, but to a tech observer like myself, it sure looks like Google&#8217;s trying its hardest to court geeks in an effort to convince super fans that it&#8217;s serious about hardware this year. In fact, these moves feel like they&#8217;re coming straight out of startup phone maker <a data-mashable-topic=\"oneplus\" href=\"https:\/\/me.mashable.com\/oneplus\" target=\"_blank\" rel=\"noopener\">OnePlus&#8217;<\/a> playbook, which has built its fanbase catering to geeks as well.<\/p>\n<div class=\"see-also\">\n<p class=\"see-also-link\">SEE ALSO: <a href=\"http:\/\/mashable.com\/article\/google-pixel-4-features-?utm_cid=a-seealso\" target=\"_blank\" rel=\"noopener\">Google confirms Pixel 4 will have a huge camera bump<\/a><\/p>\n<\/div>\n<p>With Pixel 4, it&#8217;s anyone&#8217;s guess why Google decided to tweet an image of the phone months ahead of its expected release.<\/p>\n<p><a href=\"https:\/\/twitter.com\/raywongy\/status\/1138976831812571137\" target=\"_blank\" rel=\"noopener noreferrer\">My read<\/a> on the situation: Google has nothing to lose by using an unorthodox communications strategy. I mean, it&#8217;s not like following the traditional rules has helped sell a ton of Pixel phones.\u00a0<\/p>\n<p>Despite <a href=\"https:\/\/mashable.com\/feature\/google-pixel-3-xl-review\/\" target=\"_blank\" rel=\"noopener\">rave reviews<\/a> \u2014 <a href=\"https:\/\/me.mashable.com\/tech\/859\/googles-night-sight-shooting-mode-for-the-pixel-3-is-mind-bl\" target=\"_blank\" rel=\"noopener\">especially for the camera<\/a> \u2014 Pixel phones have <a data-mashable-story-id=\"5d0c0f752463a32ddd000009\" href=\"https:\/\/mashable.com\/2018\/02\/13\/google-pixel-3-9-million-shipments-weak\/\" target=\"_blank\" rel=\"noopener\">sold poorly<\/a>. Weak sales essentially forced Google to release more affordable <a href=\"https:\/\/me.mashable.com\/tech\/4728\/google-pixel-3a-and-3a-xl-review-the-best-smartphone-value-so-far\" target=\"_blank\" rel=\"noopener\">Pixel 3a and 3a XL<\/a> phones.<\/p>\n<p>By confirming the Pixel 4 and contributing an official image to whet the appetites of geeks everywhere, I wonder if Google&#8217;s trying to get ahead of Apple and Samsung.<\/p>\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"5511153269\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Think about it: Everyone knows Samsung&#8217;s going to release the <a href=\"https:\/\/me.mashable.com\/tech\/5472\/everything-we-know-about-samsungs-galaxy-note-10-so-far\" target=\"_blank\" rel=\"noopener\">Galaxy Note 10<\/a> in August. Apple is also likely to launch <a href=\"https:\/\/me.mashable.com\/tech\/3861\/apple-might-launch-two-entirely-new-iphones-with-triple-lens\" target=\"_blank\" rel=\"noopener\">new iPhones<\/a> in September. If people also know that the Pixel 4 is coming, they may be more willing to wait for it. Plus, with an official image of the Pixel 4&#8217;s big-ass camera bump just floating out there, it&#8217;s going to look like Apple copied them even if they didn&#8217;t.<\/p>\n<div class=\"twitter-wrapper sort-rerender\">\n<div>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Well, since there seems to be some interest, here you go! Wait &#8217;til you see what it can do. <a href=\"https:\/\/twitter.com\/hashtag\/Pixel4?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">#Pixel4<\/a> <a href=\"https:\/\/t.co\/RnpTNZXEI1\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/RnpTNZXEI1<\/a><\/p>\n<p>\u2014 Made by Google (@madebygoogle) <a href=\"https:\/\/twitter.com\/madebygoogle\/status\/1138876305158500353?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">June 12, 2019<\/a><\/p>\n<\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script>\n<\/div>\n<\/div>\n<p>If I&#8217;ve learned anything over the years, it&#8217;s that geeks are extremely vocal. They&#8217;re the biggest fans. They&#8217;re the ones lapping up every single leak. Geeks are the ones who tell their less-informed friends when a new gadget will be released.\u00a0<\/p>\n<p>Feeding geeks official morsels is basically free word-of-mouth marketing. OnePlus wised up to this years ago and the tactic has rewarded them with a cult-like following with loyal fans who are willing to forgive them <a data-mashable-story-id=\"5d0c0f752463a32ddd000009\" href=\"https:\/\/mashable.com\/2018\/01\/19\/oneplus-phones-credit-cards-stolen\/\" target=\"_blank\" rel=\"noopener\">when they screw up<\/a>.\u00a0<\/p>\n<p>If leaks are going to spoil your device anyway, why shouldn&#8217;t Google beat them at their own game and share out teasers that allow them to control the messaging (instead of the other way around)?<\/p>\n<p>Similarly, transparency on killing its tablet roadmap provides another positive boost for Google. By telling consumers they&#8217;ve stopped making new <a href=\"http:\/\/Slate\" target=\"_blank\" rel=\"noopener noreferrer\">Pixel Slates<\/a> \u2014 the first one was terrible \u2014\u00a0Google&#8217;s basically reassuring everybody that it&#8217;s nipped its bad products in the bud.<\/p>\n<p>Both of these comms moves suggest Google&#8217;s changed\u00a0\u2014 it&#8217;s <em>listening<\/em> to consumer feedback and making decisions accordingly. What&#8217;s that? You want information on the new Pixel phone? Here ya go! You want to know that we&#8217;re no longer making bad tablets that might disappoint everyone? OK, we&#8217;re only making Pixelbooks people like then.<\/p>\n<p>Communicating directly to consumers worked wonders for OnePlus. It sure looks like Google&#8217;s hoping the plan will work for it, too. We&#8217;ll see if it does later this year when both the Pixel 4 and Pixelbooks will likely be released.<\/p>\n<div class=\"bonus-video-card\">\n<h2 class=\"title\"><a href=\"https:\/\/mashable.com\/video\/genius-google-stealing-lyrics?utm_cid=a-bonusvideo\" target=\"_blank\" rel=\"noopener noreferrer\">WATCH: Genius accuses Google of stealing song lyrics from its site<\/a><\/h2>\n<div class=\"jw-wrapper\">\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/mashable.com\/videos\/embed?video=8P0BJgYX01&amp;player=default\" width=\"640\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"5\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 5 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"9258826580\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n[ad_2]\n<br \/><a href=\"https:\/\/me.mashable.com\/tech\/5670\/google-desperately-wants-to-win-over-geeks-hearts\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"3\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 3 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"2884989920\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>[ad_1] Google&#8217;s acting really strange these days. First, the company basically says &#8220;fuck it,&#8221; then both confirms the Pixel 4 and its huge square-shaped camera bump. And now they company has publicly admitted to Business Insider that they&#8217;ve canceled two unreleased tablets and will instead focus on making Pixelbook laptops. These two PR moves are &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/21235"}],"collection":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21235"}],"version-history":[{"count":1,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/21235\/revisions"}],"predecessor-version":[{"id":21237,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/21235\/revisions\/21237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/media\/21236"}],"wp:attachment":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}