{"id":22046,"date":"2019-06-23T12:19:22","date_gmt":"2019-06-23T11:19:22","guid":{"rendered":"http:\/\/newsforher.com\/?p=22046"},"modified":"2019-06-23T12:19:34","modified_gmt":"2019-06-23T11:19:34","slug":"stop-buying-into-the-idea-of-a-skincare-holy-grail","status":"publish","type":"post","link":"https:\/\/newsforher.com\/?p=22046","title":{"rendered":"Stop buying into the idea of a skincare &#039;holy grail&#039;"},"content":{"rendered":"\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- m -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"5751019935\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p> [ad_1]\n<\/p>\n<div id=\"id_text\" itemprop=\"articleBody\">\n<p><em>Before deepfakes and alternative facts, the online world was already telling us fibs. In our series <\/em><a data-mashable-topic=\"lies-the-internet-told-me\" href=\"https:\/\/me.mashable.com\/lies-the-internet-told-me\" target=\"_blank\" rel=\"noopener\"><em>Lies the Internet Told Me<\/em><\/a><em>, we call &#8217;em all out.<\/em><\/p>\n<hr>\n<p>The term &#8220;holy grail&#8221; has become standard in beauty reviews and in online communities dedicated to skincare. The phrase generally refers to a skincare product so effective that it can singlehandedly transform someone&#8217;s skin for the better. Sure, other products may lend an assist, but the holy grail \u2014 like its Biblical counterpart \u2014 is the one with the miraculous powers.\u00a0<\/p>\n<p>Dozens of beauty articles are dedicated to holy grails: reviews, &#8220;top-shelf&#8221; profiles, product roundups sourced from Reddit or gleaned from other beauty writers. The same brands and products \u2014 Drunk Elephant&#8217;s Vitamin C serum, Sunday Riley&#8217;s Good Genes, Glossier&#8217;s Solution, and CeraVe&#8217;s Hydrating Face Wash \u2014 are praised frequently.\u00a0<\/p>\n<p>&#8220;Okay so I know this is an investment but TRUST ME it&#8217;s the best investment you can make in your face,&#8221; <a href=\"http:\/\/theeverygirl.com\/everygirl-editors-holy-grail-beauty-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">reads one review<\/a> of Good Genes. (The post is sponsored by Sephora.) &#8220;I would die for this.&#8221;<\/p>\n<p>&#8220;Ask a person with sensitive skin what their holy-grail product is and there&#8217;s a 99% chance they&#8217;ll say Cetaphil,&#8221; <a href=\"https:\/\/www.buzzfeed.com\/gyanyankovich\/where-would-i-be-without-cetaphil\" target=\"_blank\" rel=\"noopener noreferrer\">notes another blurb<\/a>.<\/p>\n<p>While these testimonials don&#8217;t explicitly declare the products universally good, it&#8217;s implied that they&#8217;re reliable investments for people looking to improve their skin. (So reliable, in fact, that they&#8217;re worth the often \u2014 though not always \u2014 staggering cost. At Sephora, <a href=\"https:\/\/www.sephora.com\/product\/good-genes-all-in-one-lactic-acid-treatment-P309308?skuId=1418581&amp;om_mmc=ppc-GG_1533944608_60212794764_pla-334921540046_1418581_291191670156_9067609_c&amp;country_switch=us&amp;lang=en&amp;ds_rl=1261471&amp;gclid=EAIaIQobChMI79mY3tnm4gIVBNNkCh0e9wAjEAYYASABEgKAofD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener noreferrer\">Good Genes costs<\/a> $105 per ounce.)<\/p>\n<div class=\"twitter-wrapper sort-rerender\">\n<div>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">28 holy-grail skincare products that cost less than $5 per wear: <a href=\"https:\/\/t.co\/MOoG8rcuYq\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/t.co\/MOoG8rcuYq<\/a> <a href=\"https:\/\/t.co\/QDHQ9B4O57\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/QDHQ9B4O57<\/a><\/p>\n<p>\u2014 Who What Wear (@WhoWhatWear) <a href=\"https:\/\/twitter.com\/WhoWhatWear\/status\/1099189367095128064?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">February 23, 2019<\/a><\/p>\n<\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script>\n<\/div>\n<\/div>\n<p>It&#8217;s true that some skincare products work for more people than others. It&#8217;s true that some skincare products contain fewer common irritants than others. But there is no single product able to transform every type of skin on Earth. <em>There is no actual holy grail.<\/em><\/p>\n<div class=\"see-also\">\n<p class=\"see-also-link\">SEE ALSO: <a href=\"http:\/\/mashable.com\/article\/kylie-jenner-face-wash-video?utm_cid=a-seealso\" target=\"_blank\" rel=\"noopener\">Does Kylie Jenner even know how to wash her face?<\/a><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.schweigerderm.com\/providers\/tara-rao-m-d\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Tara Rao<\/a>, a dermatologist at Schweiger Dermatology Group in NYC, said in an interview that she doesn&#8217;t often hear the term around her office. When she sees it online, however, she takes it with a grain of salt. Holy grails are &#8220;products that someone finds highly effective that are not going to be appropriate or effective for everyone,&#8221; she said.<\/p>\n<p>If you&#8217;re a skincare enthusiast, you&#8217;re probably thinking, <em>Duh. Of course not every skincare product works for everyone. <\/em>But for people getting into skincare for the first time, the constant framing of certain products as magical cure-alls can lead to some seriously fruitless investments.<\/p>\n<blockquote class=\"pull-quotes\">\n<p>The constant framing of products as magical cure-alls can lead to fruitless investments.<\/p>\n<\/blockquote>\n<p>When I decided to start a skincare routine in earnest, I was particularly susceptible to holy-grail messaging. I had just moved to NYC, and with the city air came new irritations my sensitive skin didn&#8217;t know how to handle. Unfortunately, I also had no money, so I opted for one of the least expensive, most beloved cleansers out there: Cetaphil.<\/p>\n<p>For the first few days, I didn&#8217;t notice any improvements, but my skin seemed fine. Then, suddenly, my face erupted in painful acne that simply wouldn&#8217;t go away. I exfoliated, I spot-treated, I did nothing except cleanse and moisturize. It didn&#8217;t matter. Every remedy proved useless.\u00a0<\/p>\n<p>The only thing I didn&#8217;t do was stop using the Cetaphil, which I figured was so innocuous it couldn&#8217;t possibly be causing the problem. But when I accidentally left it at home during a trip and used a different cleanser for a week, my skin cleared up. That&#8217;s when I realized: This holy grail did not work for me <em>at all.<\/em><\/p>\n<p>Even if a holy grail doesn&#8217;t outright damage the skin, it can make the consumer feel like they&#8217;ve made a useless purchase. Martha, a creative professional in Brooklyn, had that experience with Drunk Elephant&#8217;s C-Firma, a much-lauded vitamin C serum that costs $80 per ounce. She didn&#8217;t hate the serum, and it didn&#8217;t hurt her skin. Ultimately, though, she felt like it wasn&#8217;t doing anything.<\/p>\n<p>&#8220;I never noticed major changes and felt like it wasn\u2019t worth it to keep buying it in case it might change my skin for the better,&#8221; she explained via Twitter DM. &#8220;I\u2019m impatient \u2014 and have found products that make me look glow-y right away as opposed to [far] down the line.&#8221;<\/p>\n<div class=\"instagram-card\">\n<div>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ByDZVqwhj0F\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\">\n<p><a href=\"https:\/\/www.instagram.com\/p\/ByDZVqwhj0F\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/a><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\"><a href=\"https:\/\/www.instagram.com\/p\/ByDZVqwhj0F\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<p><a href=\"https:\/\/www.instagram.com\/p\/ByDZVqwhj0F\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/ByDZVqwhj0F\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Drunk Elephant (@drunkelephant)<\/a> on <time datetime=\"2019-05-29T16:25:05+00:00\" style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\">May 29, 2019 at 9:25am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<p><script async=\"\" defer src=\"http:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<p>Holy-grail culture has much to do with brands&#8217; focus on providing what appears to be quick, straightforward gratification. This idea permeates shopping culture, from Amazon Prime to Seamless to the pre-made cheese plates at Starbucks. Beauty brands are no exception. Take Glossier, for instance. Its exfoliator, Solution, is <a href=\"https:\/\/www.glossier.com\/products\/solution\" target=\"_blank\" rel=\"noopener noreferrer\">referred to on the company&#8217;s website<\/a> as an &#8220;exfoliating skin perfecter.&#8221; Its mission? To &#8220;transform.&#8221; Damn! Sounds like a holy grail, no? (Like everything else, it is not: Three people told me over Twitter DM that they noticed virtually no change in their skin after making Solution part of their routine.)<\/p>\n<p>Brands, being brands, will try to get you to buy their stuff. This is just marketing, which is not a new idea. But as far as skincare is concerned, buying into the idea of a magical &#8220;perfecter&#8221; is a recipe for disaster.<\/p>\n<p>A skincare routine, after all, is mostly developed through boring old trial-and-error, probably with several false starts. According to Dr. Rao, you should give a new product around four to six weeks before you know if it&#8217;s actually working \u2014\u00a0unless, of course, you have a reaction (looking at you, Cetaphil), in which case it&#8217;s OK to abandon ship. It&#8217;s also important to introduce only one new product at a time. If you&#8217;re incorporating your entire Sephora haul at once, you won&#8217;t be able to tell which products are helping and which are hurting.<\/p>\n<p>Most importantly, don&#8217;t feel like you have to try a skincare product because a lot of people (or affiliate-linked product roundups) endorse it. There are thousands of choices out there, and the ones that work for you could be anything: cheap, expensive, prescription, from the wellness aisle at Whole Foods. But you&#8217;re not going to know what they are from reading MakeupAlley. You actually have to put them on your face.<\/p>\n<div class=\"bonus-video-card\">\n<h2 class=\"title\"><a href=\"https:\/\/me.mashable.com\/culture\/4501\/how-much-water-do-you-really-need\" target=\"_blank\" rel=\"noopener noreferrer\">WATCH: How much water do you really need?<\/a><\/h2>\n<div class=\"jw-wrapper\">\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/mashable.com\/videos\/embed?video=YxlJkaE2o9&amp;player=default\" width=\"640\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<\/div>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"5\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 5 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"9258826580\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n[ad_2]\n<br \/><a href=\"https:\/\/me.mashable.com\/culture\/5687\/stop-buying-into-the-idea-of-a-skincare-holy-grail\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"3\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 3 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"2884989920\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>[ad_1] Before deepfakes and alternative facts, the online world was already telling us fibs. In our series Lies the Internet Told Me, we call &#8217;em all out. The term &#8220;holy grail&#8221; has become standard in beauty reviews and in online communities dedicated to skincare. The phrase generally refers to a skincare product so effective that &hellip;<\/p>\n","protected":false},"author":1,"featured_media":22047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/22046"}],"collection":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22046"}],"version-history":[{"count":1,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/22046\/revisions"}],"predecessor-version":[{"id":22048,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/22046\/revisions\/22048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/media\/22047"}],"wp:attachment":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}