{"id":80071,"date":"2019-10-14T16:13:51","date_gmt":"2019-10-14T15:13:51","guid":{"rendered":"http:\/\/newsforher.com\/?p=80071"},"modified":"2019-10-14T16:13:53","modified_gmt":"2019-10-14T15:13:53","slug":"reddit-wants-more-teen-users-can-snapchat-help","status":"publish","type":"post","link":"https:\/\/newsforher.com\/?p=80071","title":{"rendered":"Reddit wants more teen users. Can Snapchat help?"},"content":{"rendered":"\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- m -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"5751019935\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p> [ad_1]\n<\/p>\n<div id=\"id_text\" itemprop=\"articleBody\">\n<p><a data-mashable-topic=\"reddit\" href=\"https:\/\/me.mashable.com\/reddit\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> might be the &#8220;front page of the internet,&#8221; a hotbed of memes and viral videos, but the site&#8217;s not known for being particularly popular with teens.<\/p>\n<p>The company wants to change that. So Reddit is launching a new integration with Snapchat, rolling out new sharing features that allow Reddit users to share posts directly to the Snapchat app.<\/p>\n<p>While Snapchat has long let users share external links, the new integration with Reddit formats links into stickers that can be positioned anywhere on a given snap. When you send a snap with a Reddit post, the recipient simply swipes up, which redirects to the post in Reddit&#8217;s app. (The format will look familiar to anyone who has used the app <a href=\"https:\/\/me.mashable.com\/tech\/5278\/whats-the-deal-with-yolo-the-1-app-thats-taken-over-snapchat\" target=\"_blank\" rel=\"noopener\">Yolo<\/a>, as it&#8217;s powered by the same developer tools that let other services plug into Snapchat.)\u00a0<\/p>\n<p>For Reddit, the new feature is the first time the platform has adopted any kind of native social &#8220;share&#8221; functionality. Though content from Reddit often goes viral on other websites, this tends to happen because Reddit users post screenshots to other services, says Vaibhav Sahgal, the company&#8217;s head of growth product.<\/p>\n<p>As a result, Snapchat&#8217;s most engaged users aren&#8217;t necessarily aware of Reddit, which launched in 2005. &#8220;We&#8217;ve seen that a lot of users on Snapchat are either not familiar with Reddit or don&#8217;t use it regularly \u2014 this is a really great opportunity for us to embrace that gap,&#8221; says Sahgal.<\/p>\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"5511153269\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>&#8220;These screenshots, you&#8217;ll find them all over the place. You find them on Twitter, on Instagram, they&#8217;re really popular on all of these social media platforms. This is a way to take a little bit more credit and have the source be Reddit when you view this on other platforms.&#8221;<\/p>\n<p>For Snap, Reddit is the latest high-profile partner to take advantage of its SnapKit developer platform, which launched <a data-mashable-story-id=\"5da471c0ca2f0c3cfc0000fb\" href=\"https:\/\/mashable.com\/2018\/06\/14\/snapchat-launches-snap-kit-developer-platform\/\" target=\"_blank\" rel=\"noopener\">in June<\/a> with a handful of services, including Tinder and Venmo. The developer tools have also inspired a wave of Snapchat-centric apps, like Yolo, which has ranked near the top of the App Store for months.\u00a0<\/p>\n<p>Ben Schwerin, Snap&#8217;s VP of Partnerships, says the success of apps like Yolo proves just how valuable Snapchat can be for anyone looking to reach the app&#8217;s younger users.<\/p>\n<p>&#8220;They see people sharing from their app who weren&#8217;t sharing before they had this integration,&#8221; Schwerin says, referring to app makers who have taken advantage of the company&#8217;s developer tools. &#8220;So this tells us that for Snapchatters specifically who are using other apps, this is a great tool that they weren&#8217;t using on any other service.&#8221;<\/p>\n<\/div>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"5\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 5 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"9258826580\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n[ad_2]\n<br \/><a href=\"https:\/\/me.mashable.com\/tech\/7454\/reddit-wants-more-teen-users-can-snapchat-help\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"c5b541d88d911dcbb84397def1a3492d\" data-index=\"3\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 3 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3943282228430444\"\r\n     data-ad-slot=\"2884989920\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>[ad_1] Reddit might be the &#8220;front page of the internet,&#8221; a hotbed of memes and viral videos, but the site&#8217;s not known for being particularly popular with teens. The company wants to change that. So Reddit is launching a new integration with Snapchat, rolling out new sharing features that allow Reddit users to share posts &hellip;<\/p>\n","protected":false},"author":1,"featured_media":80072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/80071"}],"collection":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80071"}],"version-history":[{"count":1,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/80071\/revisions"}],"predecessor-version":[{"id":80073,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/posts\/80071\/revisions\/80073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=\/wp\/v2\/media\/80072"}],"wp:attachment":[{"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsforher.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}